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The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Quick Pitch: King Camera is an iPhone app for enhancing photos with instant looks or custom photo effects.
Genius Idea: Giving iPhone photographers their own personal dark room.
Instagram has championed the instantness of the mobile photo-sharing movement with a selection of filters users can apply for fast iPhone photo styling. Camera+ traffics in a seemingly never-ending selection of photo effects. Now King Camera, an iPhone application released by Saycheezzz late last week, offers iPhone photographers the best of both worlds.
The $2.99 application [iTunes link], which will go on sale Wednesday for a launch sale price of $0.99, is meant to be a personal dark room for mobile photographers. It includes an array of features housed within its four primary modules: Camera, Photodesk, Quickmatik and Promatik.
The application user snaps or selects library photos with the Camera module. For each shot, the Camera module automatically adjusts the focus and tries to properly expose the photo, though users can manually adjust the focus and exposure settings.
In fact, King Camera users who wish to expand beyond the simple default point-and-shoot settings can choose from four different trigger modifiers, take time-lapse shots and enable the big button to tap anywhere on the screen to take a photo.
The Photodesk is where all Camera captures and altered shots are saved in photo stacks. Here users can tap to edit a photo in Quickmatik to apply one of 45 different prefabricated looks (like filters in other apps) or choose Promatik to make and apply their own effects.
"The app is for anyone who loves taking photos," says Saycheezzz co-founder Yanik Chauvin. "Beginners will enjoy the simplicity of the Quickmatik, and more advanced users with love making their own Looks in the Photoshop-like Promatik."
On a test run, I found the 45 available Quickmatik instant looks to be a tad disappointing in comparison to Instagram filters. Still, having the ability to scale each effect up or down with a slider is certainly a nice touch, and the selection of borders and cropping options are plentiful.
More impressive is the limitless creativity that the Promatik module allows. This iPhone photo editing dark room is a feature-rich module that is best suited for more advanced photo editors but still accessible to novices. Users can crop, rotate and adjust white balance and coloring in photos, as well add textures, vignettes and borders. They can also save a collection of applied effects as their own look.
King Camera has the obligatory photo-sharing options built in as well — one-tap sharing to Facebook, Twitter, Flickr, Dropbox and email is available for all photos saved to the Photodesk.
We've still barely scratched the surface in terms of King Camera's features; the application will not disappoint those with a penchant for both creativity and control in the photo editing process.
King Camera is the first photography application by Saycheezzz, a self-funded startup started by professional photographers Chauvin and Martin Perreault.
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
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